Technical products
They can see black marks on their north-facing wall. They don’t know the answer is called a water repellent.
A material, a symptom, a shady corner: Seeckr starts from what they can see at home and leads them to the product that solves their problem. At Algimouss, one visitor in three who started from a product page was redirected to a product better suited to their situation. Every one of those visitors was about to leave with the wrong product.
Lost in translation
This is how they talk to you. This is how your product page replies.
Your visitor
Your product page
Your visitor: “I’ve got moss on my slate roof.”
Your product pageMoss and algae remover, spray-on, no rinsing needed.
Your visitor: “Black marks have appeared on the north side of the house.”
Your product pageFacade cleaner, for exterior use, works gradually.
Your visitor: “My wooden decking gets slippery in winter.”
Your product pageAnti-slip treatment, for wood and composite.
Between what they see at home and what you sell, what’s missing is a translator.
An example conversation
We start with their roof.
They know their life. Not your catalogue.
Your visitor doesn’t know which product to ask for. They know what’s going on at home. The assistant starts there and takes them all the way to your products.
What really matters to them
No numbers to guess, no boxes to tick. The assistant finds out what matters to them, and what they are willing to give up.
We don’t ask them why
Anyone who opens the assistant has already decided to buy. Asking them to justify it only plants doubt. We help them narrow it down, nothing more.
Is your house mostly in the shade or in the sun?
- Trees all around (selected answer)
- In full sun
- Depends which side
- + Other
With trees around it, the damp lingers and the moss comes back quickly.
Are you planning to apply the treatment yourself?
- Yes, from a ladder (selected answer)
- A tradesperson will do it
- I’m not sure yet
- + Other
You’re doing it yourself, so we favour products that need no rinsing.
A year from now, what would make you say it was the right choice?
- Not having to go back up (selected answer)
- A clean roof to help sell the house
- No more marks on the walls
- + Other
Your top 3
Recommended
1 · Roof moss and algae remover91% match
It goes on from the ladder, with no rinsing, and keeps working over time. You won’t be back up there cleaning next year.
Other options
- 2 · Concentrated roof cleaner79% match
- 3 · Clear water repellent63% match
What you gain
The right product first time, even from the wrong starting point.
From symptom to solution
Your visitor doesn’t need to know your product ranges. They describe the black marks on their north wall, Seeckr does the rest.
The right product, even from the wrong page
Visitors don’t always land on the product page that matches their problem. At Algimouss, one in three was looking at the wrong product. Seeckr puts the right product first and explains why it is worth changing their mind.
Advice that works even if you don’t sell online
Your site doesn’t take orders? Seeckr advises all the same, and your visitor walks into their stockist knowing exactly what to ask for. That’s exactly how Algimouss works.
Customer testimonial
At Algimouss, Seeckr redirected one visitor in three to the right product.
Algimouss, a French maker of roof and facade treatments, plugged Seeckr into its site. In less than two months:
- visitors put back on the right product
- 1 in 3
- of recommendations given while the phone line is closed
- 55%
- visitors who start go all the way
- 9 in 10
- to find the right product
- 1 min 32 s
Try it on your site.
We build your assistant on your catalogue, and you see it working on your site. It’s free, and there’s nothing to install.
Try Seeckr free with my products